Abstract
The growth of ageing populations has seen a popularity surge in seniors travelling for healthy ageing. While senior tourism is stereotypically associated with group travel, our study has identified a novel trend—senior solo travel. Despite the growing prominence, this segment remains under-researched. This paper proposes a healthy ageing travel framework, examining the motivations of senior solo travellers in body, mind, and spirit dimensions. Utilising an exploratory netnographic methodology, the study investigated 13 video blogs (vlogs) on senior solo travel posted by individuals sharing their travel experiences on the YouTube platform, and transcribing using thematic analysis with NVivo generated three main themes and nine sub-thematic motivational components. The results illuminate the intricate interplay of physical comfort, an active lifestyle, autonomy, cognitive stimulation, meaningful connection, and pursuing passion among senior solo travellers. These insights are crucial for developing targeted travel interventions promoting healthy ageing among seniors exploring the world independently.
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