Abstract
Quality is the grade of excellence or level of acceptability by the buyers. For the frozen food industry, it can be defined as the composite of those features which have significance in determining the level of acceptability by the consumer. This study was to analyse the relationship between storage, transportation, stock control, packaging, and raw material on the quality of frozen food. The research methodology of this work was a combination of observation and interview, and survey from 55 Malaysian frozen-food small-enterprise. From the findings, only two factors, Packaging, and raw material came to significantly and positively affect the quality of the frozen food. The findings of this study could be an asset for food industries to have a better understanding of the quality control of their products.
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