Abstract
The article demonstrates key positions regarding the effectiveness of using digital applications and gamified tools in foreign language classes. The prevalence of clip thinking among contemporary learners, shifting attention from text to images, from static to dynamic, has directed educators towards utilizing the possibilities of a digitized educational environment. The article emphasizes several advantages of digital content, including the formation of motivational components, the ability to engage not only individuals with typical perception but also learners with special educational needs, providing open access to content at a convenient learning time, effectiveness in knowledge acquisition, independence, creativity, and reliance on visual memory. It is proven that the integration of forms of digitization into the educational landscape allows each learner to work at their own pace, considering their individual abilities. The mechanism of personalized learning shifts traditional education models, activating concepts of self-education, self-organization, self-development, aiming to shape a harmonious personality. The article outlines prospects for further research on the effectiveness of integrating digital content into the foreign language teaching environment.
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