Abstract
In creative industries, entrepreneurs’ creativity is the source of entrepreneurial activities. Meanwhile, the key to the success of entrepreneurship lies in the strategic tendency of leaders, referred to the individual entrepreneurial orientation (IEO). This paper is aimed to explain the process from creativity to IEO and reveal the psychological process of entrepreneurs’ creativity. We proposed an integrated model of “individuality–creativity–IEO” by drawing on the theories of big five personality and entrepreneurship. Using a sample of 202 creative entrepreneurs from China, the research found that entrepreneurs’ creativity has a positive impact on IEO, and the individuality of neuroticism and extraversion exhibited a negative U-shaped relationship with creativity. Finally, implications for both theory and practice were presented.
Highlights
Creative industries, one of the success stories of the 21st century (Bilton, 2007), are the driving force of employment creation, regional innovation and social integration (Henry and de Bruin, 2011)
Based on the theories of entrepreneurship management and psychology, we propose an integrated model from creativity to entrepreneurship at the individual level to predict the entrepreneurial behavior of entrepreneurs
The results show that individual creativity is positively related to innovativeness (r = 0.571, p < 0.01), individual creativity had a positive correlation with proactiveness (r = 0.550, p < 0.01), and individual creativity displayed a strong positive correlation
Summary
One of the success stories of the 21st century (Bilton, 2007), are the driving force of employment creation, regional innovation and social integration (Henry and de Bruin, 2011). Creative industries are different from traditional industries in that most creative enterprises are in the initial stage of development and are small in scale. These enterprises are mainly characterized by the labor input of creative entrepreneurs and utilize the unique artistry and originality of their products or services as competitive advantages. The uniqueness of these industries mainly comes from the creative characteristics and innovative ability of the entrepreneur as a designer, artist, etc. Some studies have paid attention to the importance of creative entrepreneurs, there is still a lack of in-depth discussion on the relationship between creativity and entrepreneurial orientation
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
