EXPLORATION OF THE CHARM OF SOUVENIRS AS A BRAND IDENTITY: THE VALUE OF SUSTAINABILITY AND PRODUCT QUALITY OF FRUIT CHIPS TYPICAL OF BATU TOURISM CITY

The comparative characteristics of the definitions of «attractiveness of tourism» and «competitiveness of tourism» in the context of revealing the essence of economic approach to this concept have been made; determined the level of tourism attractiveness in Ukraine by analyzing the dynamics of the tourism competitiveness index; the necessity of introducing innovations into the tourism business is substantiated and the main types of innovations in tourism are identified; the factors influencing the competitiveness of tourist complexes, as well as the bases for elaboration of a complex concept of enhancing the competitiveness of tourism enterprises are highlighted; prospects for the development of domestic tourism business and the main directions of innovations in the tourism industry are determined. The purpose of the article is to investigate the essence of the concept of "attractiveness of tourism" and its relationship with the level of competitiveness of the country, as well as to determine the impact of innovative factors on the development of tourism business in Ukraine to improve and enhance the attractiveness of national tourism. The methodological basis of the article is general theoretical and specific research methods, in particular, the method of logical generalization (logical-dialectical) for revealing the essence and content of the category "attractiveness of tourism"; the method of scientific abstraction in substantiating the essence of the concept of "innovation in the tourism business"; graphoanalytical method for analysis, comparison and visualization of dynamics of the competitiveness index in tourism and travel of Ukraine in comparison with other European countries; systematic and integrated approaches - to substantiate types of innovations in tourism, to determine the main directions of development of competitiveness of domestic tourism.

This research aims to determine the influence of tourist facilities and attractions on visiting decisions through tourist satisfaction at M Bloc Space Jakarta. The research method used is path analysis with a quantitative descriptive research type. The population is all visitors who visited M Bloc Space Jakarta from June to August 2023. The sample taken was 100 visitors who were determined based on the Slovin formula. Sampling was carried out using the Accidental Sampling technique. Partial research results show: (1) Tourist facilities and tourist attractions have a significant influence on visitor satisfaction; (2) tourist facilities, tourist attractions, and visitor satisfaction together have a significant influence on the decision to visit; (3) Tourist facilities and tourist attractions also have a significant influence on visiting decisions through visitor satisfaction. Good tourist facilities and attractions not only directly influence visitor satisfaction, but also have an impact on their decision to return to visit M Bloc Space Jakarta. M Bloc Space managers are expected to (1) establish partnerships with the local creative community and collaborate with local artists, startup companies and music groups to increase the attractiveness of M Bloc Space as a center for creativity, while providing added value for visitors. (2) In addition, they are expected to create interactive experiences at M Bloc Space through exploratory art installations, interesting selfie areas, and creative stations that allow visitors to create their own works. This experience encourages visitors to share with others, strengthening M Bloc Space's appeal as a unique and interesting destination.

Digitization of tourism is considered very crucial if a country wants to capture the growth opportunities of the tourism sector. Tourist destinations can be searched online, offering convenience for the public, especially elderly tourists who want a comfortable and pleasant tourist spot in their spare time or on vacation. For elderly foreign tourists will choose to do outdoor activities if the temperature has started to warm. Tourist attractions with beaches that have warm temperatures are certainly suitable for the atmosphere of elderly tourists to spend their leisure time. The purpose of this research is to find out the perception of the elderly in traveling in the digital era. The research method is descriptive research is not intended to test certain hypotheses, but only describes what it is about a variable, symptom or condition. The data collection technique is using a questionnaire. The results of the research show that the perception of the elderly in traveling in the digital era can be seen from the results: 1) The assessor factor is in the High category, 2) Viewed from the situational factor in the Very High category and seen from the target factor in the Very High category. Thus tourist attractions that are traced through social media or the internet by elderly tourists use the latest technology in seeing the development of tourist attractions, seeing the uniqueness, comfort level, security in accordance with reality so that they can find information on tourist attractions, state of facilities, so look for tourist attractions that can be visited. provide complete facilities and attractive conditions. The results of the research show that the perception of the elderly in traveling in the digital era can be seen from the results: 1) The assessor factor is in the High category, 2) Viewed from the situational factor in the Very High category and seen from the target factor in the Very High category. Thus tourist attractions that are traced through social media or the internet by elderly tourists use the latest technology in seeing the development of tourist attractions, seeing the uniqueness, comfort level, security in accordance with reality so that they can find information on tourist attractions, state of facilities, so look for tourist attractions that can be visited. provide complete facilities and attractive conditions. The results of the research show that the perception of the elderly in traveling in the digital era can be seen from the results: 1) The assessor factor is in the High category, 2) Viewed from the situational factor in the Very High category and seen from the target factor in the Very High category. Thus tourist attractions that are traced through social media or the internet by elderly tourists use the latest technology in seeing the development of tourist attractions, seeing the uniqueness, comfort level, security in accordance with reality so that they can find information on tourist attractions, state of facilities, so look for tourist attractions that can be visited. provide complete facilities and attractive conditions. 2) Judging from the situational factors in the Very High category and judging from the target factors in the Very High category. Thus tourist attractions that are traced through social media or the internet by elderly tourists use the latest technology in seeing the development of tourist attractions, seeing the uniqueness, comfort level, security in accordance with reality so that they can find information on tourist attractions, state of facilities, so look for tourist attractions that can be visited. provide complete facilities and attractive conditions. 2) Judging from the situational factors in the Very High category and judging from the target factors in the Very High category. Thus tourist attractions that are traced through social media or the internet by elderly tourists use the latest technology in seeing the development of tourist attractions, seeing the uniqueness, comfort level, security in accordance with reality so that they can find information on tourist attractions, state of facilities, so look for tourist attractions that can be visited. provide complete facilities and attractive conditions.

Research into the problem of body image has more than a century of history, most of which is associated with the study of negative attitudes towards the body and related psychopathology - eating disorders, body dysmorphic disorders, etc. In the last decade there has been a growing tendency in this area to shift the emphasis to the study of a positive body image, just as in psychology in general there are more and more works performed in the paradigm of positive psychology, which calls for abandoning the concept of disease and searching for new approaches based on the positive potential of the individual. This review presents the main stages in the study of the problem of body image in foreign psychology, the origin and development of ideas about a positive body image as a special construct that is not the opposite pole in the general “negative-positive” continuum, the key works of leading researchers who have formed the concept of a positive body image as an independent entity, the main components of a positive body image, methodological tools used to assess a positive body image, and the results of studies of a positive body image in various social groups. The modern perspectives of research in the field of body image are presented in accordance with the views of leading foreign experts.

Every company aspires to have a positive image, an impression one gains through experience with a thing; it is a compilation of a person’s perceptions of the company, reputation for creating jobs, and willingness to share social responsibility. This study aims to explore the leadership style in building a positive company image for good employees and the image development process according to the targets that have been planned and formed. This study aims to describe the characteristics of a particular individual, situation, or group, as well as highlight the phenomena that occur when the research takes place and present the data as they are. This study describes and interprets data relating to the situation and is used to examine the condition of natural objects where the researcher is the key instrument. This research was conducted using qualitative methods with a naturalistic approach due to the natural conditions and objects. This study used qualitative methods to collect in-depth meaningful data. The data collection method utilized primary data that was collected directly from respondents by researchers, as opposed to previously collected data: interviews, observations, and documentation yield research that were obtained directly from researchers. Primary data were obtained directly by the author through interviews with parties within organizations regarding the leadership style of the fresh market leader in constructing a positive company image among employees. Secondary data were obtained by quoting from other sources, such as various types of data obtained through literature studies, such as library books, and so on, for reference in research. This study concludes that the company’s image in the eyes of its employees can also be constructed effectively, as the type of leader is one way to construct an image, particularly in the eyes of the internal public.
 Keywords: leadership style, positive image, company

The purpose of this paper is to analyze the contribution of local wisdom as a halal tourism attraction. This research is carried out with a qualitative research framework. Primary research data is collected by qualitative research methods, namely through observation, interviews, and documentation. Secondary data is obtained through the assessment of articles, books, research reports, documents, and other sources that are valid and support the theme of the research. Observations are carried out in the region and tourist attractions, while interviews are conducted to the Tourism Office and the managers of tourist attractions, communities, and tourists. The collected data is analyzed descriptively and qualitatively. The results of this study show that Pekalongan City has the prospect of becoming a halal tourism destination because it has fulfilled the components of halal tourism (attractions, access, amenities, communication, environment, supporting facilities, and celebration). On the other hand, the attractions and attractions owned by Pekalongan City are interesting and diverse. Pekalongan City has distinctive and unique local wisdom and can be an object and attraction of regional tourism. In addition, it is also supported by community security and creativity activities that support local wisdom as a tourism attraction. Culture, Islamic traditions, and local wisdom in Pekalongan City have not been maximally packaged into tourist attractions. The implication of this study is that the packaging of local wisdom into a tourist attraction will contribute to the development of regional tourism. The abandonment of local wisdom as a regional tourism attraction will negate Indonesia which is rich in cultural diversity as a differentiator with other countries in the field of halal tourism.

The article discusses the touristic image of Georgia. The Law of Georgia "On Tourism and Resorts", adopted in 1997, cannot meet the requirements of the country today. The article also presents an overview of the legislation of foreign countries related to the research topic, which makes the problems related to the issue more understandable for the reader. The problem discussed in the article is more noticeable in practice, because it happens not only to tourists, but often certain persons fraudulently seize funds, but all the damages the tourist image of Georgia is transferred to the entire economy of the country. Therefore, it is logical that all the emphasis should be shifted to the algorithm of creating the touristic image of the territory of the state and the rules of its implementation. The touristic image is directly related to the tourist attraction - it is a powerful tool for the realization of the touristic image. Thus, it is necessary to create a positive and recognizable image of the country, which will increase its tourist attraction. Moreover, It is true that the presented formulation of the image of the territory is quite artificial at first glance, but it’s value is not completely diminished for the purpose determined by this study. In particular, as far as our orientation is to open the mark of "intersection" of tourist attraction and tourist image, therefore, in our opinion, the above formulation of the image of the territory should be considered satisfactory. In Summary, after analyzing everything, we must admit that the general state of the economy and the level of infrastructure development have the greatest influence on the formation of a positive image of the territory. Thus, when we focus on the tourist image, then we mean quite logically the entire system of consequent state policy of tourist attractiveness, and investment attractiveness. Keywords: Image of the state, Touristic image, Algorithm of the tourist image of the state, Investment attractiveness, investment policy of the state.

Purpose This study adopts the multi-step model developed by Avraham and Ketter (2008), for altering place images, based on past academic literature on destination marketing. The purpose of this study is to determine the state of Fukushima’s sake breweries before and after 2011, and its strategies for overcoming negative images and strengthening regional branding. Semi-structured interviews were conducted with seven sake breweries in Fukushima. Design/methodology/approach Fukushima Prefecture, located in northern Japan, is renowned for its hot springs, lakes, historical architecture, gastronomy, and particularly its sake (or Japanese rice wine). However, pre-existing problems such as the prefecture’s changing demographics and economic development, the effects of the 2011 Great East Japan Earthquake (GEJE) and fears of radioactive contamination have made consumers reluctant to consume products from the region or to visit the prefecture. This study illustrates how various sake brewery stakeholders have sought to reverse and alter negative images associated with the prefecture. To examine these initiatives, this study uses the multi-step destination marketing and counter-branding model to identify the strategies and techniques used by the stakeholders, with the aim of altering the way the prefecture is perceived and reversing the negative image people may have of the prefecture. To acquire data for this model, this study uses semi-structured interviews conducted in 2018 and 2020 with local sake breweries, tourism associations and the local government on how they sought to retore a positive image of the prefecture and rebrand it into a new type of tourism destination that focuses on the strengths of its breweries. Findings The results indicate that through a combination of collaboration between the breweries, local government and the local communities, the sake breweries were able to reverse many of the negative effects of the 2011 GEJE. The success of the sake industry has prompted the local government to focus more strongly on tourism marketing that places sake products and breweries at the center of its campaign to promote the region. Research limitations/implications While this paper focuses on the recovery of breweries, it does not include the recovery of wineries in Fukushima, which have made similar progress in their recovery. In addition, the interviews focused primarily on the perspectives of the suppliers and not the consumers. Practical implications The results of this research can help guide other destinations undergoing prolonged association with negative images on the path toward image recovery. In particular, this paper highlights the importance of a coordinated strategy by all stakeholders, the local government, businesses and communities, to create a united image and response for addressing the causes of these image problems and to create new opportunities for all stakeholders. Originality/value This research contributes to the field of image restoration, which combines theories regarding destination marketing and crisis management. Also, the research highlights the importance of collective stakeholder mobilization when attempting to help communities that are facing economic and tourism crises.

Tourism is a social phenomenon involving humans, groups, organizations and culture. Despite the fact that initially tourism was seen more as an economic activity, and the main goal of developing tourism was to gain economic benefits for both the community and the country. But in its journey tourism is not only an economic problem, but also a social, cultural and political problem. Therefore, as an activity that is very dynamic and a phenomenon that is complex and has a major influence on human life and society, tourism needs to be studied and understood continuously in a comprehensive manner from various perspectives of scientific disciplines, one of which is social science. This study seeks to analyze the image of the public and tourists towards tourist attractions in the city of Semarang. The subjects of this study were 8 (eight) local people and 8 (eight) tourists. Collection and processing of data using qualitative research methods. The results found that people and tourists: (1) observe tourist attractions in detail to complete their curiosity; (2) feel that a tourist attraction has beautiful scenery that creates a feeling of pleasure, comfort and awe; (3) visiting a tourist attraction with a plan, circling the entire area of ​​the tourist attraction and intending to visit it again; (4) image of a tourist attraction: original and has natural beauty, various attractions are available, there are features that make the tourist attraction rare and unique, and there are facilities and infrastructure that support the tourist attraction to become a worthy tourist spot visited and visits to tourist attractions in the sense of benefit.

This study aims to determine the process of developing the Pohon Seribu tourist attraction, and to determine the economic welfare of the community as business actors around the tourist attraction whether it is affected by the development of the Pohon Seribu tourist attraction in Kejorongan Pondok Sasak Ranah Pasisie District. This research uses qualitative methods by using data collection techniques through interviews, observation, and documentation. Qualitative method is a method that focuses on in-depth observation, therefore, the use of qualitative methods in research can produce a more comprehensive study of a phenomenon. The result of this research is that the development of Pohon Seribu tourist attraction has an impact on the economic welfare of the community around the tourist attraction. In the economic field, there is an increase in the livelihood of the surrounding community, there is a shift in livelihoods. As a result of the tourist attraction, the income received by the community has increased compared to before the tourist attraction. In addition to the economic field such as socio-culture, with the location of tourist attractions making the surrounding community to continue to interact with tourists who visit, this has an impact on improving the welfare of the community is a change in the mindset of the community for the better. Pohon Seribu tourist attraction results in changes in behaviour and better language style.

Literature can be used as a sustainable tourism attraction considering its uniqueness related to the culture of society with all its phenomena where literature grows and develops. Cultural products in the form of literary works both oral and written are always related to the name of the places, events, and characters. Indeed, events, characters and places in literature are often used as tourism branding, attraction, and promotional media. The relationship between those elements in the development of literary tourism has not yet been realized, even though literature has contributed to attracting tourists and tourism has also contributed to spread the literature. As a tourist attraction, literature can be observed in various forms such as the name of destinations, tourism attractions set in literary works, the legacy of authors with their works, literary events, and other cultural products originating from literary stories. In this study, literature acting as tourism attraction is seen in various forms of creativity that can provide benefits and profits. This study uses literature review, utilizing literature from various sources including online media, websites to obtain data related to literature, tourism, and tourist attractions. In addition, the finding is also gained through observation of various phenomena in society. The data were analyzed using qualitative descriptive methods. This study reveals that literature as a tourist attraction in its existence provides mutual benefits both in profitability and hospitality possessed by literature in supporting the existence of tourism. Literature contributes to tourism through the popularity of both oral and written literary works that have been used as branding for tourism destinations taken from the names of characters or events.

Running has become a global phenomenon, including in Indonesia, with the number of runners tripling over the past few years. The Borobudur Marathon, which combines natural beauty and local culture, successfully attracts up to 10,000 runners annually. This study aims to analyze the impact of local culture and tourism attractions on purchase decisions among participants of the 2023 Borobudur Marathon, with brand image as a mediating variable. Adopting a quantitative approach, data were collected from 400 respondents using structured questionnaires and analyzed with SmartPLS 3.0 software. This study uses the Stimulus-Organism-Response (SOR) framework, considering tourism attraction and local culture as the stimuli, brand image as the organism, and purchase decision as a response. The results show that local culture and tourism attractions significantly enhance brand image, positively impacting purchase decisions. However, the direct relationship between local culture and purchase decisions was found to be insignificant, highlighting the critical role of brand image in shaping participant choices. These findings underscore the importance of leveraging local culture and tourism attractions to build a compelling brand image, fostering participant loyalty and engagement. For event organizers, these insights guide the development of strategic marketing approaches that enhance the overall participant experience. The study contributes to the theoretical understanding of the SOR and the dynamics between local culture, tourism attractions, brand image, and purchase decisions within the event object of sports tourism in the context of marketing communication. By applying these findings, organizers can create more memorable events.

Introduction. The expansion of multiple tourism sectors continues to face limitations, restricting the full potential for growth. In this context, the factors contributing to declining demand must be investigated since sustainable nature-based tourism plays a significant role in enhancing individual incomes and supporting environmental conservation. Therefore, this research aimed to investigate the factors influencing social media marketing, tourist attractions, experience and destination image regarding the intention to revisit in the context of adventure tourism in Indonesia. Material and methods. Theory of Planned Behavior (TPB) has been increasingly used in tourism research to elucidate the factors influencing revisit intention. A total of 88 respondents who participated in adventure tourism with special revisit intention were included in the study. The analysis method adopted was regression using Stata version 12.0. Results. The results showed that social media marketing and tourist attractions did not affect revisit intention. In contrast, the experience of tourists and destination image positively influenced revisit intention. Improving the overall tourist experience and cultivating a positive destination image were critical strategies for promoting repeat visits and ensuring the sustainable growth of tourism destination. Conclusions. Considering the importance, social media marketing and tourist attractions could be integrated with efforts to enhance satisfaction and perceived value to drive revisitation effectively. Moreover, tourism managers enhanced satisfaction and perceived value to promote repeat visits and achieve sustainable growth competitiveness in a comprehensive strategy.

Deep metric learning based methods that characterize the semantic similarity of images on an embedding (i.e., metric) space have attracted great attention for content-based image retrieval (CBIR) in remote sensing (RS). One of the common strategies to learn a metric space is based on the selection of triplets of similar (positive) and dissimilar (negative) images for a given anchor image. The accurate selection of image triplets is a difficult task. This is more evident when each training image is annotated by multiple class labels (i.e., multi-labels). To address this problem, in this paper, we propose a novel deep learning based triplet sampling method to select a small set of the most representative and informative triplets for multi-label RS CBIR problems. The proposed method consists of two main steps. In the first step, the proposed method selects a small set of anchors (which are diverse to each other in the embedding space) from each training mini-batch by an iterative algorithm. In the second step, the sets of positive and negative images are selected for each anchor based on the relevancy, hardness and diversity of the images among each other by a novel strategy. Experimental results show the effectiveness of the proposed method on CBIR problems for multi-label RS images.

The article examines the main trends in the study of the theory of national image by Chinese scientists and the problems of the national image of Russia in the eyes of the PRC public, discusses the prerequisites for the study of the theory of national image, compares the definitions of Chinese scientists, examines their contribution to the theory of national image and the evolution of the national image of Russia in the consciousness of Chinese society in the period from the formation of the PRC to the end of the first decade of the XXI century. The authors state that the national image of Russia in China is formed under the influence of many factors (the political situation in Russia and China, the state of bilateral relations, the degree of awareness in China about Russia) and come to the conclusion that a positive image can improve relations between the two countries. Studying the Chinese perception of the national image of Russia will allow you to learn about the values, moral norms, psychology and mentality of the Chinese themselves. In addition, the transformation of Russia's national image in China depends not only on the changes in Russia and the complex bilateral relations of both countries, but also reflects social changes in China. The improvement of Russia's national image in China contributes to the development of strategic partnership and cooperation between the two countries and the stability of bilateral relations, allows it to increase its "soft power". Creating harmonious relations between countries, strengthening mutual trust, expanding economic and trade exchanges and cultural exchanges are important ways to create a positive and bright national image.