Abstract
Experiential marketing creates lasting happiness and satisfaction by influencing the desires and emotions of consumers at the point of transforming the product or service into utility and symbolic value. This study aims to look at the examples and outputs of experiential marketing, which is one of the important marketing approaches to achieving customer satisfaction and customer loyalty. For this purpose, the concept of experiential marketing, dimensions of experiential marketing, stages of customer experience management, experiential marketing practices (Starbucks, IKEA, Nike Town, Disneyland, and Abercrombie & Fitch) customer satisfaction, and customer loyalty are discussed theoretically in this study. Then, the effect of experiential marketing practices on customer satisfaction and customer loyalty is presented. Finally, theoretical information is presented that experiential marketing application examples are an important tool in creating permanent happiness and satisfaction by influencing the sense of pleasure of consumers in the conclusion part.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
