Abstract
Information system (IS) research suggests that the use of innovative information technology (IT), deployed globally with the right mix of organizational assets, may help firm performance by increasing scale and scope economies, customer value, operational efficiency and organizational effectiveness, and by providing opportunities for competitive advantage.This interpretive case study investigates the business value created by a combination of firm and IT strategy, global assets, and the use of an innovative IS to deliver products in the international trade finance and cash management business. Hexagon, a proprietary on-line banking application that supports the international management of financial assets, was developed by HSBC Holdings, plc. HSBC has used Hexagon to leverage a presence in 79 countries to create value for the customers and marketing advantage for itself Quantitative and qualitative analysis reveal Hexagon's impacts on HSBC in terms of performance impacts anticipated in the IS literature and in terms of firm level business objectives.
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