Abstract
This article summarises a case study investigating the relationship between the Deep Water Horizon Oil Spill in the Gulf of Mexico and the response by VISIT FLORIDA ® . The Deepwater Horizon Oil Spill started leaking oil into the Gulf of Mexico on 20 April 2010 and continued to leak until it was capped on 19 September 2010. These events caused major disruptions to the region’s main tourism season, particularly the state of Florida. A case study was undertaken to demonstrate A survey of 1,286 travellers to the state of Florida was conducted three times during the most active time of the spill, as well as a review of government and organisational reports and personal conversations with VISIT FLORIDA ® employees were used to guide the case study.
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