Abstract
The modern development of transport and road engineering is aimed at the design of transport systems. The sustainable development of territories cannot be imagined without the appropriate transport information content, which includes the services of intelligent transport systems. Management of transport demand and mobility based on a service approach is the future of transport systems, affecting the quality of society development. A conscious perspective of intelligent transport systems (ITS) projects is the development of mobility services. One of them is providing road users with information that encourages them to take a certain action, resulting in a spatial or temporal redirection of traffic flows. A specialized ITS subsystem that controls traffic near objects of traffic attraction by informing about the place of comfortable waiting for the exit and the time of comfortable departure from this object is understood as a system of motivational control of exit transit. The system under consideration is formed in order to prevent a decrease in the capacity of the road in the area of operation of this object and is not intended to reduce the total intensity of the traffic flow at the exit from the object. It provides only a temporary redistribution of exit flows of road users from the object of traffic attraction and the coordination of the moments of these exits in accordance with the current (and predicted) load level of the main highway. Delays of vehicles and the value of unsatisfied demand are taken as performance indicators.
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