Abstract
Mainstream theoretical work and research in public relations is based in definitions emphasizing power and influence. It typifies the effort to join the “inner circle” of managers in the rational business management model. Yet, a revolution in business management that emphasizes people, values, integrity, and communication is changing the way so-called excellent companies do business. It should also change our approach to public relations. Research in coalition-building demonstrates that coalition companies possess the characteristics of excellent companies. Perhaps this community relations function will lead us from the rational model to truly ethical public relations based on relationship-building. Dr. Wilson joined the faculty at Brigham Young University in 1989. She is an associate professor of communication. Her research interests are in public relations issue management and corporate coalition-building to address social and community problems.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
