Abstract
The aim of this research is to show the effects of the relations between capability similarity and opportunisticbehaviors and competitiveness and performance from firms. The research provides the basis for capability similarity and opportunistic behaviors. The research was carried out in companies with at least 100 stores, which are centrally located in Istanbul and have a significant share in the service sector. The data were statistically analyzed using the Smartpls 3.2 Package Program. The research showed that the organizations’ capabilities and opportunistic behavior influenced their performance and competitiveness.
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