Abstract
The Covid-19 pandemic has also triggered serious socio-economic, social, and political crises and an important public health crisis in infected countries. The bibliometric analysis method was used in this study to uncover the current situation in health care marketing and to determine research gaps. A total of 1669 studies were reached using the keywords "health service and marketing," "health management and marketing," "health marketing," and "healthcare and marketing." This research examines studies published since 1981, when the first study in health marketing was conducted. Before the Covid19 pandemic, medical tourism, social marketing, and pharmacovigilance were among the most common keywords used by authors. In the studies carried out in the Covid19 pandemic, it is seen that the keywords hospitals, marketing communication, machine learning, and artificial intelligence are preferred, respectively.
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