Abstract
This study delves into the survival strategies employed by small-scale bakeries within Lagos State. In a competitive market, small-scale bakers face various challenges, and this research aims to shed light on the tactics they utilise to thrive and succeed. Through in-depth investigation and analysis, the study reveals key insights into the innovative methods, resource management, and market adaptation strategies that enable these bakeries to not only survive but also flourish in their local environment. Understanding these survival strategies can offer valuable insights for similar businesses and policymakers looking to support and promote small-scale enterprises in the baking industry.
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