Abstract

This paper discussed the status of women entrepreneurs in Nigeria, It discovered and addressed the different challenges, obstacles and regrets of Nigerian Women entrepreneurs despite all their efforts and interests in business. Most of the literature has been mainly theoretical qualitative. This paper contributes to addressing the gap and comparing the Nigerian Women entrepreneurs with their men counterparts. The exploratory factor indicated that Nigerian Women entrepreneurs are highly marginalized compared to the men counterparts which includes the aspects of tradition and cultural belief even when they struggle as much as their men counterparts, if not more. The paper suggested that Nigerian Women need to be supported, improved and motivated if not more than the men counterparts, the motivations can be targeted to promote sustainable entrepreneurship in addition to complementary support such as improving business management skills and competencies for sustainable women entrepreneurs.

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