Abstract

Abstract We examined the role of prejudice‐reduction theories in anti‐racism initiatives, by identifying, gathering, and analyzing anti‐racism campaigns from a variety of English‐language websites. Our review revealed many anti‐racism initiatives running in the United Kingdom and a smaller number of initiatives running in Canada, the United States, Australia, and other countries. We provide a description of the key themes and messages being used in anti‐racism initiatives, including a variety of components such as TV and radio public service announcements, print materials, social events, competitions, awards, and help‐services. We also discuss how the components of the initiatives correspond with Duckitt's (2001) multi‐level framework for prejudice reduction, operating on four causal levels: (1) perceptual‐cognitive, (2) individual, (3) interpersonal, and (4) societal‐intergroup. Recommendations for enhancing future anti‐racism initiatives are provided. Copyright © 2009 John Wiley & Sons, Ltd.

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