Abstract
As they re-engineer workflows and rewrite the laws of publishing in the transition to online, scholarly publishers face great opportunities but also significant challenges, not least because users’ expectations are formed by their experience of the internet giants with whom they interact daily. Publishers need to focus on both the discoverability and the delivery of their content to meet these expectations successfully; by leveraging human and machine networks they can enrich both their content and their users’ experience of it through serendipitous connections.This paper focuses on Palgrave Macmillan’s Palgrave Connect e-book platform, launched in 2009, as an example of such innovation.
Highlights
My reason for choosing images of headquarters rather than company logos was to make a telling visual point: these technology companies have really nice offices
For example, if a user is starting in the least challenging area, reading about something they already know a good deal about for fun or pleasure, a welldesigned site can move them to explore less familiar territory. If they come with a well-defined query, in exploration mode, we can Alison Jones Evolving expectations and scholarly e-books take them on to experiment with ideas that are entirely new to them, if we can get the connections right
Library catalogues The library OPAC remains a key discovery tool for scholars and students, so we provide free MARC records to populate the catalogue and link to our content
Summary
My reason for choosing images of headquarters rather than company logos was to make a telling visual point: these technology companies have really nice offices. The two key components for these connections are: first, discoverability – how we enable users to find our content – and second, delivery – what we allow them to do with it.
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