Abstract
WeChat software is an important social tool in modern society. This paper discusses the network impact of WeChat from ten aspects including WeChat popularity, attention, video observability, network reputation, function usability, dissemination speed of information, transmission ratio of positive energy and impact of WeChat on network economy, politics and culture, and questionnaires on these ten influence factors are distributed to college students for investigation. Principal component analysis is used to deal with the survey results, the principal components of the ten factors are extracted, and the results show that WeChat popularity, attention, video observability, network reputation and function usability are the main components, in which WeChat popularity, attention and video observability are the factors having the greatest impact on the calculation. And this paper presents the function relationship between the main principal components of WeChat network impact index and these ten influence factors, to evaluate the network impact index of WeChat.
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