Abstract
Moroccan society is going through a series of transformations in its relations between institutions and the community; in this context, the university, starting from its university mission centered on training and investigation for the development of knowledge, promotes a major involvement concerning the needs of society, known as university social responsibility (USR). Indeed, lately we often approach the theme of "social responsibility" as an ethical dimension that each organization or institution should adopt, integrate and promote in its daily activity. The business world has obviously welcomed and developed the idea for a long time, however thinking about social responsibility has only just begun in universities, especially those in Morocco. This article aims to examine the current situation of the integration of USR practices within Cadi Ayyad University ranked first according to World University Rankings of 2019 and based on indicators developed by the model of Pacto Global Red Colombia of 2018 The results obtained demonstrate that despite the efforts made in this direction, the Moroccan University is in an embryonic stage compared to European universities.
Highlights
Corporate social responsibility has been found to have a significant impact on the fabric of business
As we have just mentioned in terms of research methodology, we will constitute an array of indicators developed by theoretical and empirical work [17] & [18] according to [17] good practices in terms of social responsibility must be integrated into the following functions: (1) academic and pedagogical training, (2) research and dissemination, (3) management of the organization and (4) social participation, through the creation of communication and participation channels to meet the demands of its interest groups
Extension or Social Projection Administration of the Operation. Definition This component refers to the strategic direction and the existence of specialized control mechanisms for the evaluation of the promotion of social aspects in the institution This component refers to academic content, thematic methodologies and learning processes that promote training for sustainability and foster responsible leadership This component refers to the evaluation of the existence of guidelines and policies that promote the acquisition of new knowledge and its application for the solution of social and sustainable problems in the institution This component defines the number of initiatives and formal bases that evaluate through social mechanisms and policies social aspects and sustainability This component studies the impact generated by the institution through its administrative and operational processes to its stakeholders and the environment
Summary
Corporate social responsibility has been found to have a significant impact on the fabric of business. Companies have as main objective the realization of profit, so that, not to harm their image and their social reputation, they must manage and inform that the achievement of this main objective does not generate negative externalities for citizens in particular and stakeholders in general [1]. The same did not happen in the university environment, where thinking about social responsibility is neglected or even absent, especially in the context of Moroccan universities. The management of organizations cannot be dissociated from their impact on the social environment or the context in which they operate. We are talking about its relevance and the different mechanisms used to improve its quality, improve management and report to society. Meeting the needs of the inhabitants of a local or regional territory in terms of social life and culture, this is one of the missions of a socially responsible university
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management and Humanities
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
