Abstract
To compensate for the differences among heritage experts knowledge, design knowledge and user knowledge in cultural product design, the regional cultural image conveyed by Liangzhu artifacts was analyzed from the aspect of industrial design. The cultural images of Liangzhu jadeware were obtained through the methods of focus groups and questionnaires. The images were classified and reducted into six recognition dimensions by Kansei engineering and Factor Analysis. Based on the recognition dimensions, the Liangzhu cultural image knowledge base and evaluation system was constructed. The knowledge of Liangzhu artifacts could be reviewed. And the images of them could be evaluated. The evaluation trends of different user groups on the Liangzhu cultural images could be obtained by designers accordingly. Thus the process of computer-aided cultural product redesign could be improved.
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