Abstract
The Bali Provincial Government together with the Indonesian Ministry of Tourism and Creative Economy in the recovery of tourism in the new normal era, by implementing the certification of cleanliness, health, safety and environmental sustainability also known as CHSE in the management of tourism business including homestay business in Ubud Tourism Area. This research aims to evaluate homestay business management during Covid-19 pandemic and to evaluate tourism recovery efforts in Ubud Tourism Area. The research was conducted by observing 30 homestays in the Ubud Tourism Area. Data analysis technique was using qualitative and quantitative descriptive analysis. The results showed homestay business management in the Ubud Tourism Area has already a good implementation of CHSE management. Tourism recovery efforts in Ubud Tourism Area were ‘We Love Bali’ campaign, the establishment of a green zone and socialization for strengthening the destination organization management-governance destination that have been well implemented.
Highlights
The Covid-19 outbreak occurred in early 2020 which spread rapidly causing a major impact on the global tourism industry due to restrictions on community activities and restrictions on travel
Abbreviated as CHSE with the label of “IndonesiaCare” which has been regulated in the Regulation of the Minister of Tourism and Creative Economy of the Republic of Indonesia Number 13 of 2020 on tourism businesses, including the homestay business
The Ubud Tourism Area is a center for arts and cultural tourism, feeling the impact of the Covid-19 pandemic, such as shop closures, job losses, and decreased income
Summary
The Covid-19 outbreak occurred in early 2020 which spread rapidly causing a major impact on the global tourism industry due to restrictions on community activities and restrictions on travel. Recovery efforts carried out by the Provincial Government of Bali and the Government of Indonesia through the Ministry of Tourism and Creative Economy in the recovery of tourism in the new normal era are encouraging the arrival of domestic tourists and local visitors by implementing health protocols in tourism activities by issuing standard and certification programs for cleanliness, health, safety, and environment sustainability, which is http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. Homestay businesses in the Ubud Tourism Area, from the beginning of tourism development in Bali to the Covid-19 pandemic, still maintain services and hospitality with a culture-based approach to the local community so that homestay businesses can be a safe and comfortable accommodation business choice, it is necessary to conduct research on management evaluation homestay business in the new normal era. Based on the urgency of this background, this article has the objectives of 1) to analyze the performance of homestay businesses during the Covid-19 pandemic, 2) to evaluate the management of CHSE-based homestay businesses in the Ubud Tourism Area, and 3) to formulate a recovery plan for these businesses. homestay business in the new normal era in the Ubud Tourism Area
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