Evaluating the utilization of technological factors to promote e-commerce adoption in small and medium enterprises

Abstract

AbstractThis study examined the technological factor's utilization to promote the e-commerce in small and medium sized enterprises in Bangladesh. The technological factors are, Information and communication adoption, Internet connectivity, and Business data management. The e-commerce adoption factors involve the strategic innovation, research and development activity, and Productivity growth. The electronic commerce is being widely adopted in Bangladesh in the time of covid-19 pandemic. In the adoption of e-commerce, prominent factors are the internet connectivity, which plays a major role and Business data management which has equal importance for SMEs. SMEs have limited access to data as compared to multinational industries. However, the data has equal importance for multinational and SMEs to improve the e-commerce business. The research collects data from 115 SMEs from Bangladesh relating to different fields. The random selection method has been advised to collect data from SMEs aged not less than five years. The data collected for this research is through the interested parties of small and medium sized enterprises in Bangladesh. The data of the research is interpreted and analyzed through statistical software SPSS.