Abstract
In online businesses, each product item has its specific product page where online consumers can adopt different online product planning and layout tools (OPPLTs) to select their most suitable product items. The product page is usually the first page that online shopping agents are directed to. As a result, a product page plays an important role in the success of online businesses. In this research, the impact of online consumers' perceptions about the usefulness of different OPPLTs on consumers' intention towards online apparel shopping is analyzed. The purpose is to obtain knowledge about the effectiveness of each OPPLT in influencing online consumers' shopping intentions. The results can provide guidance for online businesses so that their product pages can be designed effectively.
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