Evaluating the effectiveness and efficiency of risk communication for maps depicting the hazard of COVID-19.

Abstract

COVID‐19 maps convey hazard and risk information to the public, which play an important role in the risk communication for individual protection. The aim of this study is to improve the effectiveness and efficiency of communicating the specific risk of COVID‐19 maps. By testing 71 subjects from Wuhan, China, this study explored how color schemes (cool, warm, and mixed colors) and data presentation forms (choropleth maps, graduated symbol maps) influence visual cognition patterns, risk perception, comprehension, and subjective satisfaction. The results indicated that the warm scheme (yellow/red) has significant strengths in visual cognition and understanding, and the choropleth map (vs. the graduated symbol map) has significant strengths in risk expression. On subjective satisfaction, the combination of the mixed scheme (blue/yellow/red) and the choropleth map scored highest mean value. These results have implications for enhancing the focused functions of COVID‐19 maps that fit different terms: in the early and medium terms of disease transmission, choropleth maps with warm or cool colors should be considered as a priority design for their better risk perception. When the epidemic conditions are on the upturn, a better reading experience combination of choropleth maps with mixed colors can be considered.