Abstract
Purpose – The purpose of this paper is to evaluate Indian newspaper web sites using Alexa databank.Design/methodology/approach – The list compiled by Audit Bureau of Circulations of top newspapers in India by daily circulation was used for selecting newspapers. The list included 28 newspapers in various languages. Out of these 26 were available online. These 26 newspapers are taken for evaluation in the present study. Each newspaper web site was searched in Alexa databank and relevant data including traffic rank, pages viewed, speed, links, bounce percentage, time on site, search percentage, and Indian/foreign users were collected. The data collected were analysed and tabulated to reveal findings in accordance with the desired objectives.Findings – The results of this study show that Dainik Bhaskar has the highest traffic rank. Punjab Kesari has the highest number of average pages viewed per day and estimated daily time spent on site by the visitors. The fastest downloading speed is for Economic Times. Hi...
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