Abstract
Digital transformation (DT) readiness is usually associated with the technological maturity of an organisation more than with its readiness from a strategic point of view, which makes it essential to have artefacts that allow this type of evaluation, which still needs to be sufficiently expanded and tested. Based on Rogers’s [1] framework, this work developed a conceptual model to assess the impact and relevance of the six enablers in strategic readiness and benefits resulting from a DT project. Through a qualitative study with a panel of experts from six Portuguese organisations, it was possible to validate the model, conclude which are the most relevant strategic enablers for greater DT readiness, and also that conducting more business through digital platforms significantly improves the resulting benefits. Furthermore, it will be possible to apply this model in broader quantitative contexts to determine which factors are most prevalent according to the context, be it an industry, a region, or an organisation’s dimension.
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