Abstract

This study attempted to evaluate the differences between bachelor and master requirements in the field of tourism regarding sixteen communication as well as sixteen managerial competencies explored in a wide range of employers in the Czech Republic. The questionnaire survey data were processed using a multivariate approach of the Fisher linear discriminant analysis (LDA) and its partial least squares algorithm (plsLDA) considering two-set cases and the functional relation of both methods depending on a parameter. It was revealed that although the differences between bachelor and master requirements in communication competencies are more pronounced considering the results of the classical approach to discriminant analysis, this is not the case in its partial least squares variant. The differences are to a great extent variable, filling the whole set of individual competencies. However, the most significant competencies demanded from master graduates are: providing a complex view - summary, providing feedback, time management, leadership and planning, considering both boundaries of eigenvalues with corresponding eigenvectors analytical (resp. smooth) path. The practical implication of the results can serve as a target for modern educational systems preparing students for success in the current competitive environment.

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