Abstract

JUST ONE MONTH AGO, THE EUropean Union made its largest step yet in enlarging its boundaries, taking 10 countries in Central, Eastern, and Mediterranean Europe into membership with the existing 15 members—called the former EU-15. With the dust now beginning to settle, it is obvious that opportunities are opening for the chemical industry throughout Europe —albeit with some challenges for the next few years. For the chemical industry, the scope of the new entrants is important enough to have generated recent studies by consulting groups PricewaterhouseCoopers (PwC) and Cap Gemini Ernst & Young, now Cap Gemini. And next week, the European Chemical Marketing & Strategy Association and the German Chemical Industry Association are cosponsoring a workshop in Frankfurt to explore the ramifications of enlargement for the chemical industry. Enlargement, as the PwC report points out, is expected to generate many economic changes. For chemical enterprises in the accession countries—Cyprus, Czech Republic, ...

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