EU armed forces and social media: convergence or divergence?

Abstract

This article explores how armed forces in EU member states work with and view social media in national and international settings, and what the patterns of convergence/divergence are on these issues. To that end, a questionnaire targeted at EU armed forces was constructed. An index of qualitative variation was calculated to explore the relative convergence among respondents (n = 25) on issues of risks and opportunities with using social media nationally and internationally. Consistent with previous research on European armed forces, we found higher levels of divergence than convergence. Contrary to our expectations that similar challenges, joint international standards, and membership in international organizations would foster convergence with regard to social media use in areas of deployment, we found that convergence appeared foremost pertaining to the domestic level. Policy divergence was strongest in areas of deployment.