Ethnic Tourism and the Big Song: Public Pedagogies and the Ambiguity of Environmental Discourse in Southwest China

Abstract

The article examines two forms of public pedagogies in a rural region of Southwest China—tourism and ethnic songs—to illustrate their contested roles in transforming local relations with natural and built environment. While tourism development daily alters the village landscape by spatial intervention, demolition, and construction, the ‘landscaping’ is both a visual and conceptual device that produces a pleasurable environment as the ‘other’ and signifies what is tourable and what is to be seen. On the other hand, the echoes of the environment and human-nature relations are central elements in ethnic songs that have been sung for centuries as a major music genre to transmit ancestral, historical, and cultural understandings. Indigenous worldviews and ecological awareness are expressed in songs through imitation of nature and worship of various nonhuman forms of life. The paper argues that a nascent environmentalism and ecological significance of the ethnic songs are increasingly oriented towards instrumental development rationality, while at the same time revived and choreographed in staged tourism performances. Both tourism and ethnic songs offer powerful forms of public pedagogies through which to rethink how incommensurable discourses generate new environmental crises by drastically altering not only the vernacular landscape but also local cosmological beliefs. The short-lived developmental zest and the longstanding local ecological consciousness play out complex dynamics in ‘teaching’ the locals and the tourists about the changing environment of rural ethnic China, and the ambiguities and tensions that exist within the notion of sustainable development.