Abstract
Introduction Part I: The Global Context 1. Visualising the Global Economy 2. Employing an International Business Approach when studying the Triangular Matrix of Glocalisation Part II: The Regional Context 3. The Malaysian State and Economy in the Southeast Asian Region 4. Towards an Understanding of Ethnic Chinese in Southeast Asia Part III: The Local Context 5. 'Divided thou shall be': Understanding Ethnic Divisions in Malaysia 6. Ethnic Chinese Entrepreneurship in Penang 7. Navigating the Socio-Economic Landscape in Penang: Three Case Studies Part IV: The Glocalisation of Context 8. On Constructing an Etic and Emic Approach when Employing International Business Theories on Ethnic Chinese Business Practices
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