Abstract
Sustainability and ethics have never ceased to be the major concerns for the fashion industry. It plays a crucial role in influencing consumers' decisions during the process of consuming products. The jewellery industry must consider ethics and sustainable development as integral parts of its development. There are numerous industry reports and statistics that demonstrate how important sustainability is to today's young consumers. The jewellery industry is expected to exhibit a high level of commitment to environmental protection and ethical standards. Despite the fact that the non-renewable nature of mineral resources as raw materials for jewellery appears to contradict the concept of sustainability on the surface, more and more organizations and institutions within the jewellery industry are actively committed to sustainability. The purpose of this article is to gather relevant cases of jewellery brands in the industry, and analyze the current situation and future plans of the jewellery industry in terms of ethics and environmental protection, in order to provide some suggestions for future development.
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