ESTIMATING THE OCCUPANCY RATE OF AN ACCOMMODATION BUSINESS USING ARTIFICIAL NEURAL NETWORKS

Abstract

Tourism is one of the sectors that is highly influential in countries' economy. Tourism activity can be realized for many reasons, especially for business or cultural purposes. Such as Turkey, for countries where tourism is intensively carried out, It is very important to predict tourism demand. Many reasons such as determining the workforce to be employed in tourism and the accommodation infrastructure needed have increased in recent years the studies to determine the tourism demands in advance. In this study, the demand for tourism is handled in terms of accommodation establishments. It is aimed to estimate the occupancy rate for a accommodation business in Sakarya. Several factors that have an effect on the occupancy rate have been detected and it has been ensured that the occupancy rate can be predicted with a high estimation rate by using artificial neural networks which are one of the artificial intelligence techniques.