Abstract
Abstract Researchers in many disciplines use behavioral measures that ask subjects for judgments based on previous experiences without considering how subjects recall such information. We examined an availability model, which assumes that the ease with which events are recalled from memory can lead to overstating the likelihood of those events and, in turn, can affect judgment. Two experiments were conducted, and the results support this model, suggesting that certain characteristics of events in memory can lead to errors in subjects' responses to research questions.
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