Environmental impacts on the perception of young generation toward the purchasing intention of green furniture in Ho Chi Minh City

Abstract

The article aims to investigate and research the environmental impacts from any perspective on the perception of the young generation who have the intention to purchase green products and green furniture, based on the fact that pollution and environmental damage are needed to be considered as vital issue, and the concern grows to a greater degree gradually. Therefore, this article focuses on exploring and examining various factors that could affect the focused customer class, which is the younger generation, in terms of the awareness and their personal attitude toward purchasing green furniture in order to obtain a more sustainable environment. Green furniture is one of the environmentally friendly green products products that can be produced and used without causing harm to the environment. The database is gathered from 241 advantageous survey respondents whose age falls into the range of young adulthood (from 18 to 35 years old), living and working in Ho Chi Minh City. Data analysis is performed by using Smart SPL4 with the partial least squares structural equation modeling method (PLS-SEM). From the conclusion of this survey, the following factors can affect the intention of young consumers in Ho Chi Minh City to purchase green furniture: environmental knowledge, products’ functional value, perceptive behavior control, and environmental responsibility. The results show that cognitive behavioral control has a relative effect on purchase intention; the environmental responsibility and environmental knowledge of young people in Ho Chi Minh City can impact on their consciousness about environmental issues and socio-ecological benefits, positively impacting their purchase intention towards green furniture and green products. The results provide valuable information about the impact of various factors on the purchasing intention of green furniture among young consumers in Ho Chi Minh City.