Abstract

The purposes of this study were to investigate the factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms through the application of Uppsala model. The method of study focused on future research based on perception, recommendation, and prediction of participants since the researcher employed qualitative approached by In-depth interview of 16 experts to gain the necessary qualitative data. Though the analysis by experts, the most appropriate entry mode is Joint ventures, and the rest is Strategic Alliance and wholly owned subsidiaries. The economic situation, the foreign business laws and regulations and the needs of foreign clients are the top 3 important factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms. Chinese management consulting industry is still in development and growth stage, expansion and merger is the trend, and the prospect of Chinese consulting firm business in Thailand is optimistic.

Highlights

  • For more than 100 years, more Chinese business has been developed in Thailand

  • As a founding member of ASEAN, Thailand is located in the Asian hinterland, of strategic significance with strong market radiation (Artur Gradziuk, 2010)

  • This study applies content analysis to analyze data. It is the main strategy method in this study in order to investigate the factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms through the application of Uppsala model, and to understand the potential capacity of internationalization of Chinese consulting firms in expanding overseas business based on various dimensions and procedural steps

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Summary

Introduction

For more than 100 years, more Chinese business has been developed in Thailand. There are many trading firms both in China and Thailand. The degree of trading between Thailand and China has become more and more intensive. Thailand has become the opening gate for China to enter into the ASEAN countries’ market. Asia is considered to be the world’s largest emerging market. As a founding member of ASEAN, Thailand is located in the Asian hinterland, of strategic significance with strong market radiation (Artur Gradziuk, 2010)

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