Abstract
Columbus regional health (CRH), a not-for profit organization located in Columbus, Indiana, evolved from a traditional local hospital to an award-winning regional community health-care provider by embracing the concept of innovation and its systematic implementation. The “A” case includes a detailed account of the innovation journey undertaken by CRH and the impact of the devastating flood in 2008. On the other hand, this second (“B”) case deals with WellConnect, an innovative health-care venture that CRH considered for investment in 2013. This new health-care concept was aimed at providing differentiated health-care services in downtown Columbus, away from CRH's main satellite campus. Students, thus, have the opportunity to step into CRH's President and CEO, Jim Bickel's shoes to decide the feasibility of investing $1.5 million in WellConnect based on a thorough assessment and synthesis of multiyear data provided in the case, including community demographic, income and poverty data, competitor information, and CRH's select financial statistics. This case tested in several undergraduate and graduate courses was received well. A unique aspect of this case is that it can be used in online as well as traditional face-to-face classes.
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