Abstract
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic development. It is also used as a development strategy due to its economic effects of generating foreign exchange, creating employment and stimulating local economies. Yet, what has been lacking for many years is a study that reviews and analyses the entrepreneurship culture of SMEs especially in tourism sector. Due to emergent and new forms of tourism, there is an immense entrepreneurial opportunity which is a certainly breeding entrepreneurship culture. Focusing on India, this paper aims to do that, with an in-depth examination of emergent and new forms of tourism followed by entrepreneurial aspects in tourism. Though the discussion pertains to India; the lessons drawn could be applicable for all involved in the development of entrepreneurship and tourism.
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