Abstract
ABSTRACT Purpose The present study aimed to analyze the entrepreneurial resilience of small and medium-sized businesses among rural women. Design/Methodology The study was conducted using a survey, and 269 individuals were selected through stratified random sampling. This research was conducted in three stages. First, the Lifespan Resilience Scale-Business was used to identify the factor structure of women's business resilience. Second, the resilience of women entrepreneurs' businesses was analyzed. And third, path analysis was carried out to identify the factors affecting the resilience of women's businesses. Findings The business resilience of rural entrepreneur women was determined by the following components: external resources, internal resources, innovation, opportunity and adaptation, risk management, and family support. The results of the causal model indicated that the variables of marketing strategy, marketing mix, marketing methods, business communication, business plan preparation skills and supporting policies are effective factors in improving business resilience. Theoretical Implications To improve the entrepreneurial resilience of rural women, it is necessary to identify the influential factors and their indicators to reduce entrepreneurial failure, analyze the factors that foster resilient behaviors in rural entrepreneurship, and provide contexts that are resistant against changes for women. Practical implications Holding companies that specialize in agricultural development in Iran play an important role in improving women's entrepreneurial resilience. These companies could empower rural women to overcome barriers and apply new methods through educational and extension programs that are appropriate to changes in technology and the market. Originality/value This study presents the Lifespan Resilience Scale-Business as a native model for measuring the resilience of rural women’s businesses in Fars province of Iran.
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