ENTREPRENEURIAL ORIENTATION AND LOCAL OPPORTUNITY IN THE RURAL PART OF THE METROPOLITAN BUCHAREST-ILFOV AREA

Abstract

The concept of entrepreneurial orientation has been widely discussed in the literature, as it is considered a key factor in the success of new ventures. This article focuses on the opportunity-based entrepreneurial orientation in the metropolitan area, exploring the relationship between the local context and the propensity to identify and pursue entrepreneurial opportunities. It is widely known that the metropolitan area of Bucharest-Ilfov produces as many as 24% of the Romanian PIB, and the region of Ilfov has the 3rd largest population growth in the world. Therefore, this study highlights the importance of understanding the local context and the specific characteristics of the metropolitan area in order to develop effective strategies for promoting entrepreneurial activity. Using a quantitative research approach, this study among the people in the rural part of the metropolitan area of Bucharest-Ilfov examines the experiences and perspectives of the orientation to entrepreneurship. Opportunity-based entrepreneurial orientation is influenced by a variety of factors, including the presence of supportive networks, access to resources, and the availability of market information. The findings of the study point out a fresh perspective on how rural entrepreneurs configure their businesses and access the resources available in their environment. Overall, this study contributes to the literature on entrepreneurial orientation, provides the actual trend of the incoming ventures in the metropolitan area of Bucharest-Ilfov, and highlights the importance of studying entrepreneurial orientation as a variable in firm performance.