Abstract
AbstractElaborating on the rapid evolution of mobile internet services in Korea, this paper investigated young consumers’ preferences and attitudes towards mobile entertainment services through person-to-person questionnaires. We tried to find out “how” mobile entertainment services differ from other mobile services from the consumer perspectives: expectation and satisfaction. After careful investigation of what the consumers actually said, it could be said that the speed of services was never met to consumer expectation in mobile entertainment services, while they never really cared about contents aspects of mobile internet services.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
