Abstract
Enterprise promotion programmes often receive severe criticism for the damaging effects they inflict on the local culture. A 'Western capitalistic' model for growth which rewards greed and self-interest is being imposed on countries, permanently maiming traditional ways of life. Some even accuse business development of causing the eradication of cultures.At first glance there appears to be a fundamental clash between two of the most fashionable issues in development: the preservation of indigenous cultures and the promotion of small-scale enterprise. However in the Mosquitia, a remote region of Honduras, Central America, rather than being diametrically opposed these two issues are inextricably linked, as business development is proving to be one of the vital means of ensuring the survival of Indian culture.
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