Enhanced Data Mining Technique to Measure Satisfaction Degree of Social Media Users of Xeljanz Drug

Abstract

In the recent times, social media has become important in the field of health care as a major resource of valuable health information. Social media can provide massive amounts of data in real-time through user interaction, and this data can be analysed to reflect the harms and benefits of treatment by using the personal health experiences of users to improve health outcomes. In this study, we propose an enhanced data mining framework for analysing user opinions on Twitter and on a health-care forum. The proposed framework measures the degree of satisfaction of consumers regarding the drug Xeljanz, which is used to treat rheumatoid arthritis. The proposed framework is based on seven steps distributed in two phases. The first phase involves aggregating data related to the drug Xeljanz. This data is pre-processed to produce a list of words with a term frequency-inverse document frequency score. The word list is then classified into the following three categories: positive, negative and neutral. The second phase involves modelling social media posts using network analysis, identifying sub-graphs, calculating average opinions and detecting influential users. The results showed 77.3% user satisfaction with Xeljanz. Positive opinions were especially pronounced among users who switched to Xeljanz based on advice from a physician. Negative opinions of Xeljanz typically pertained to the high cost of the drug.