Abstract
This chapter investigates the promotion of women’s films on the Internet within the context of women’s cinema and as an instance of creative industry. The premise is that the 2.0 generation of women’s film culture is keeping true to the social mandate that during the 1970s and the 1980s inspired new forms of social participation for women through the creation of women’s film festivals, and film and video collectives or coops, even though its manifestations are not always framed within a feminist discourse or exclusively framed within feminist ideology. The examples examined include the adoption of the Web and other digital platforms by two types of institutions promoting women’s films and audiovisual artwork: the BirdsEyeView film festival, founded in 2002 in London and closed in 2014 for lack of funds yet still active as a resource centre for women film-makers and bildwechsel, a transnational umbrella organization active since 1979 and originated in Hamburg, Germany.
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