Engaging democracy or reinforcing base? A thematic analysis of Desak Anies

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Background: In the 2024 election, Anies Baswedan used YouTube as a platform to live-stream his campaign titled ‘Desak Anies,’ with an open discussion. The campaign aimed to restore democracy and bring political discourse to the public. Purpose: This research mapped the interactions of netizens in the comment section of the live-streamed “Desak Anies” broadcast on his official YouTube channel. Methods: It employed thematic analysis. Data was collected using the ‘Google Apps Script’ tool, capturing YouTube comments from 13 episodes of ‘Desak Anies.’ The dataset included only direct comments, excluding replies, with a total of 6,996 comments. Result: The comments were mapped into three main themes: supportive comments, which were the most numerous; hateful comments, which were the fewest; and neutral. Conclusion: This study found a large number of supportive comments, with minimal opposition, indicating that “Desak Anies” strengthened Anies Baswedan’s existing support base but failed to attract new supporters. Thus, it creates the echo chamber effect and filters bubbles, preventing the campaign content from reaching broader viewers. Implications: Social media campaigns, such as “Desak Anies”, could potentially engage audiences. However, they often reinforce existing political beliefs, creating echo chambers that limit democratic discourse. Despite the campaign’s intention to foster political engagement, it strengthens existing support for Anies Baswedan and hinders the outreach to undecided or opposing voters. This suggests that digital platforms may inadvertently stifle true democratic deliberation by limiting exposure to diverse perspectives.

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  • Cite Count Icon 1
  • 10.21009/communications.7.1.5
Analisis Komunikasi Politik Satire Anies Baswedan di Instagram: Kajian Semiotika Roland Barthes
  • Jan 31, 2025
  • Communications
  • Sindu Lintang Ismoyo + 1 more

This study aims to analyze the use of satire communication and symbolism in Anies Baswedan's social media posts, particularly on Instagram, to understand how he communicates political messages and criticism indirectly. The focus of this study is on three viral photos: one of Anies Baswedan reading the book How Democracies Die, another of Anies Baswedan with the band Nidji doing a sound check at the Jakarta International Stadium, and a third of Anies Baswedan reading Big Debt Crises. This research uses Roland Barthes' semiotic analysis to identify the meanings contained in the symbols or signs in these three photos. The results show that Anies Baswedan employs Horatian satire—light and clever criticism that avoids direct confrontation—to address political issues. The posts convey critiques of the state of democracy and economic policies in Indonesia, while also reinforcing his image as an intellectual and thoughtful leader. Each post strategically combines personal image with broader political messages, allowing Anies to subtly challenge the current government and respond to criticism. This study provides insights into how Anies Baswedan's social media communication functions as a form of political satire, blending personal relaxation with critical commentary on national issues. ABSTRAK Penelitian ini bertujuan untuk menganalisis penggunaan komunikasi satire dan simbolisme dalam unggahan media sosial Anies Baswedan, khususnya di Instagram, untuk memahami bagaimana ia mengkomunikasikan pesan politik dan kritik secara tidak langsung. Fokus penelitian ini adalah pada tiga foto yang viral: foto Anies Baswedan sedang membaca buku How Democracies Die, foto Anies Baswedan bersama grup band Nidji yang sedang cek sound di Stadion Internasional Jakarta, dan foto Anies Baswedan sedang membaca buku Big Debt Crises. Penelitian ini menggunakan analisis semiotika Roland Barthes untuk mengidentifikasi makna yang terkandung dalam simbol atau tanda pada ketiga foto tersebut. Hasil penelitian menunjukkan bahwa Anies Baswedan menggunakan satire Horatian—kritik ringan dan cerdas yang menghindari konfrontasi langsung—untuk membahas isu politik. Unggahan-unggahan tersebut menyampaikan kritik terhadap keadaan demokrasi dan kebijakan ekonomi Indonesia, sekaligus memperkuat citranya sebagai pemimpin yang intelektual dan berpikir mendalam. Setiap unggahan secara strategis menggabungkan citra pribadi dengan pesan politik yang lebih luas, memungkinkan Anies untuk menantang pemerintah saat ini dan merespons kritik secara halus. Penelitian ini memberikan wawasan tentang bagaimana komunikasi media sosial Anies Baswedan berfungsi sebagai bentuk satire politik, memadukan relaksasi pribadi dengan komentar kritis tentang isu nasional.

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Tiktok Live dan Citra Politik: Studi Kasus Anies Bubble pada Citra Politik Anies Baswedan
  • May 1, 2025
  • Da'watuna: Journal of Communication and Islamic Broadcasting
  • Fikri Alkausar + 1 more

TikTok Live is one of the top features of TikTok social media in user services. The widespread use of TikTok Live and young people who use social media are utilized by one of the candidates for President of the Republic of Indonesia, Anies Baswedan, in the General Election for President of the Republic of Indonesia in 2024. Anies Baswedan in the campaign conducted TikTok Live (28/12/2023) to attract young voters in the closest way to the daily activities of young people. Interestingly, Anies Baswedan's TikTok Live was responded organically with an account on social media X, Anies Bubble (30/12/2024), which refers to Anies and Bubble. Bubble refers to an application used by K-Pop fans to interact with their K-Pop Idols. The emergence of the X social media account @Aniesbubble is an effect resulting from the use of social media that benefits Anies Baswedan's image. Anies Baswedan's previous political image (during the 2017 DKI Jakarta Election) was “haunted” by the image of identity politics, which slowly changed after various campaign activities, one of which was live broadcasting through the TikTok application, especially for young voters.The occurrence of a change in the political image of Anies Baswedan during the General Election of the President of the Republic of Indonesia in 2024 through the campaign carried out, one of which is through the X @AniesBubble social media account.

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The Contestation of the Narratives of "Change" versus "Sustainability" on the Instagram Accounts of Two 2024 Presidential Candidates
  • Sep 26, 2025
  • Nyimak: Journal of Communication
  • Indah Suryawati + 2 more

The implementation of the 2024 Presidential Election cannot be separated from the dynamics of the use of social media as a medium for political communication, and Instagram is one of the social media used to convey political messages to the public. In this study, these political messages are manifested in the form of political narratives that compete with each other on social media. This research aims to (1) analyze the framing of the political narratives of Anies Baswedan and Prabowo Subianto uploaded on their Instagram accounts; and (2) how the ideas behind these political narratives are articulated. A qualitative approach was used in this study and Entman's framing analysis model was used as the method. The research findings reveal a fundamental conflict within the political narratives of Anies Baswedan and Prabowo Subianto. This contestation of political narratives is geared toward strengthening electability and capturing public attention. Prabowo's concept of sustainability demonstrates his desire to continue pro-people programs deemed successful during Jokowi's administration (Jokowinomics), such as various assistance programs for the underprivileged. Unlike Prabowo Subianto, Anies Baswedan emphasized ideas for change, such as eradicating poverty in Indonesia. The final results of the 2024 presidential election demonstrated that the political narrative regarding the need for sustainability successfully led Prabowo to victory.Keywords: 2024 Presidential Election, Instagram, framing, political narrative, Anies Baswedan, Prabowo Subianto ABSTRAKPelaksanaan Pilpres 2024 tidak dapat terlepas dari dinamika penggunaan media sosial sebagai media komunikasi politik, dan Instagram menjadi salah media sosial yang dimanfaatkan untuk menyampaikan pesan-pesan politik kepada khalayak. Dalam penelitian ini, pesan-pesan politik tersebut mewujud dalam bentuk narasi politik yang kemudian saling berkontestasi satu sama lain di media sosial. Penelitian ini bertujuan (1) menganalisis pembingkaian narasi politik Anies Baswedan dan Prabowo Subianto yang diunggah di akun Instagram keduanya; (2) bagaimana artikulasi ide-ide yang ada di balik narasi politik tersebut. Studi ini menggunakan pendekatan kualitatif serta model analisis framing Entman sebagai metode. Hasil penelitian menunjukkan adanya pertentangan fundamental dalam bingkai narasi politik Anies Baswedan dan Prabowo Subianto. Kontestasi tersebut mengarah pada upaya memperkuat elektabilitas serta merebut perhatian publik. Ide keberlanjutan yang diusung Prabowo menunjukkan keinginan Prabowo melanjutkan program-program pro rakyat yang dinilai berhasil pada era pemerintahan Jokowi (Jokowinomics), misalnya berbagai program bantuan untuk masyarakat pra sejahtera. Berbeda dari Prabowo, Anies Baswedan lebih menonjolkan ide-ide perubahan, misalnya memberantas kemiskinan di Indonesia. Hasil akhir Pilpres 2024 kemudian menunjukkan bahwa narasi politik mengenai perlunya keberlanjutan berhasil mengantarkan Prabowo menuju kemenangan.Kata Kunci: Pilpres 2024, Instagram, framing, narasi politik, Anies Baswedan, Prabowo Subianto

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  • 10.24071/llt.v27i1.8180
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  • Apr 16, 2024
  • LLT Journal: A Journal on Language and Language Teaching
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Hate comments on digital platforms, particularly social media, pose a significant threat to online investigations and present a complex issue for linguistic culture. Previous studies have mainly focused on the analysis of moderation strategies regarding this type of language use on the internet. In contrast, little attention has been given to identifying which hate comments on the internet are considered problematic. The current study investigates the phenomena of Indonesian netizens’ hate comments regarding the presidential election in 2024 on YouTube talk shows uploaded in 2023. By analyzing 315 datasets using Nvivo software, it shows that early warning (43%) is mostly employed by Indonesian netizens, followed by dehumanization and demonization (21%), violence and incitement (19%), and offensive language (17%) respectively. Moreover, it is found that anonymity and personality traits are the factors contributing to hate comments related to the 2024 presidential election. The factors influence Indonesian netizens in early-warning hate comments. The implications of the present study highlight the importance of examining the online behavior and language usage in online communication among Indonesian netizens. This understanding can help in mitigating hate comments on online platforms and in society as a whole.

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  • Apr 29, 2025
  • Jurnal Inovasi Komunikasi
  • Aries Widiantoro

This research is motivated by the rapid development of social media as a tool for political communication, particularly Instagram, which is used by politicians to build their image, convey political messages, and interact with voters. Anies Baswedan, as one of Indonesia's prominent political figures, actively uses Instagram to express ideas and engage with the public. In the context of digital politics, understanding political communication styles on social media is crucial to understanding how messages are delivered and their impact on voters. This study aims to analyze Anies Baswedan’s political communication style on Instagram, including the use of visual content, text, hashtags, and audience interaction. The research method employed is qualitative with a case study approach, in which data is collected through content analysis of Anies Baswedan’s Instagram posts. This approach enables an in-depth understanding of the communication strategies applied. The results show that Anies Baswedan employs a persuasive and personal political communication approach, relying on engaging visuals, strong narratives, and the use of relevant hashtags to boost audience engagement. Additionally, he utilizes Instagram features such as Stories and Live to foster closeness with voters. His communication tends to reflect an intellectual, visionary, and down-to-earth leadership image. The conclusion of this study is that Instagram serves as an effective tool for Anies Baswedan in shaping his political image and interacting with voters. The communication style applied demonstrates how social media can be leveraged to enhance political appeal and build relationships with the public. These findings are expected to provide insights for other politicians in optimizing their political communication strategies in the digital era.

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  • Cite Count Icon 5
  • 10.35326/medialog.v4i2.1334
Political Branding of Indonesian Governor in the Social Media
  • Oct 31, 2021
  • MEDIALOG: Jurnal Ilmu Komunikasi
  • Indah Suryawati

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  • Front Matter
  • 10.3389/fpsyg.2024.1384226
Editorial: Understanding malicious behaviors on digital platforms.
  • Mar 4, 2024
  • Frontiers in Psychology
  • Seongcheol Kim + 3 more

The value of digital platforms cannot be ignored. With their integrated nature, digital platforms remove boundaries in the digital economy and have become the operating system of our lives (Vaidhyanathan, 2018, p. 99). Digital platforms are not an option anymore but rather an essential tool and the core of the digital ecosystem (Ha et al., 2023). In the meantime, the capability to utilize digital platforms determines not only opportunities but also threats, and accordingly the use of digital platforms has positive and negative consequences. For example, people can take part in open discussions with others on digital news platforms. However, the anonymity and remoteness of digital platforms may allow antisocial behaviors such as the mass production of rumors and public opinion manipulation.Though the use of digital platforms has both sides of the coin, research on psychological understanding of malicious behaviors on digital platforms is still limited. 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An analysis of online survey data of 1,000 Koreans demonstrates that most of the proposed variables have a significant impact on the perceived maliciousness of online news comments, except for morality and issue involvement. The results shed light on the mechanisms behind individuals' perception of the maliciousness of online news comments and offer valuable insights into the ways to reduce malicious comments.Second, two studies tackle hate speech, both its expression patterns in the context of gerontophobia and the public's attitudes toward its regulation. Kim and Ryu have analyzed 133,218 news articles about the elderly and 1,238,935 comments on Naver, Korea's leading portal site, posted between May 2017 and June 2021. Kim and Ryu have used a deep learning model, kcBert, for labeling and classification of gerontophobic comments, and LDA (Latent Dirichlet Allocation) Topic Modeling for identification of news topics. Over the observed six years, the proportion of gerontophobic comments, particularly those showing the "fear of aging," has gradually decreased. Gerontophobic comments tend to emerge under news articles related to the COVID-19 pandemic, the issues related to the elderly (e.g., their digital and financial exclusion, their economic and social welfare), and other historical issues (e.g., comfort women).Park, Kim, and Kim unpack factors that predict the public's support for regulation on online hate speech. Through an analysis of online survey data of 1,000 Koreans, Park et al. document two direct pathways to support for regulation from victimization experiences by hate speech and effectiveness of regulatory measures respectively. Their results also identify an indirect pathway linking (i) content uploading behavior, (ii) victimization experiences by hate speech, (iii) social harm caused by hate speech, and finally, (iv) support for regulation. Park et al. highlight the important roles of perceived harm by hate speech and effectiveness of regulatory measures in determining support for regulation of online hate speech.Lastly, Al-Turif and Al-Sanad investigate digital bullying, specifically its prevalent forms, causes, and repercussions. Through a descriptive analysis of survey data of 640 students from five universities randomly selected to represent five regions of Saudi Arabia, Al-Turif and Al-Sanad show that digital bullying is widespread in diverse forms on social media (e.g., hostile messages that hurt the feelings of the recipient). For perceived causes of digital bullying, respondents have selected psychological reasons, followed by social, technological development-related, and economic reasons. The results also demonstrate that digital bullying has serious repercussions for social media users, families of victims, and society.In summary, the articles provide timely findings and point to the importance of understanding psychological characteristics of malicious behaviors on digital platforms. They advance our understanding of malicious behaviors on digital platforms by showcasing their patterns, causes and effects and delving into mechanisms behind individuals' perceptions of maliciousness as well as support for regulation. Insights gained from this Research Topic could help us better understand the related studies conducted in Asian and Middle Eastern contexts. We hope that this Research Topic will inspire further in-depth research on how to mitigate the serious problems of malicious comments, hate speech and digital bullying on digital platforms.

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  • Cite Count Icon 45
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Using Digital Media to Promote Kidney Disease Education
  • Jun 26, 2013
  • Advances in Chronic Kidney Disease
  • Karen Goldstein + 6 more

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  • Cite Count Icon 6
  • 10.47065/josyc.v4i4.3751
Clustering Content Types and User Roles Based on Tweet Text Using K-Medoids Partitioning Based
  • Aug 25, 2023
  • Journal of Computer System and Informatics (JoSYC)
  • Raisa Benaya + 2 more

In this modern era, the spread of information occurs rapidly through social media. One of the channels for disseminating information is through the Twitter platform. Many Twitter users respond to existing content with positive, negative and neutral responses. One of the hot content to respond to is political content. This content is currently being discussed considering the approaching election of the 2024 Presidential Candidate of the Republic of Indonesia. One of the candidate pairs discussed was Anies Baswedan. With so many responses from Twitter users, it will be difficult to track whether users support Anies Baswedan to run as a presidential candidate due to the large number of responses. This study aims to determine the response of twitter users to the advancement of Anies Baswedan as a presidential candidate. The method used in this study is the K-Medoids Partitioning-Based algorithm based on twitter user text. This algorithm was chosen because it is easy to implement considering the basis of K-Medoids development is the K-Means algorithm but the K-Medoids algorithm can overcome the shortcomings of the K-Means algorithm which is sensitive to outliners. The evaluation will be done using Silhouette Score which produces a value of 0.35 with the number of clusters is 2. Then an analysis of each cluster is carried out by looking at the words in the cluster. As a result, from the two clusters formed, both clusters contain positive content and show that Twitter users support Anies Baswedan to run as a 2024 presidential candidate.

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  • 10.1093/alcalc/agu078
Underage access to online alcohol marketing content: a YouTube case study.
  • Nov 18, 2014
  • Alcohol and Alcoholism
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With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media sites. The current study sought to determine whether alcohol companies were implementing the self-imposed mandates that they have developed for online marketing. Specifically, we examined whether alcohol companies were implementing effective strategies that would prevent persons under the minimum legal drinking age in the USA from accessing their content on YouTube. We assessed 16 alcohol brands (beer and liquor) associated with the highest prevalence of past 30 day underage alcohol consumption in the USA. Fictitious YouTube user profiles were created and assigned the ages of 14, 17 and 19. These profiles then attempted to access and view the brewer-sponsored YouTube channels for each of the 16 selected brands. Every underage profile, regardless of age, was able to successfully subscribe to each of the 16 (100%) official YouTube channels. On average, two-thirds of the brands' channels were successfully viewed (66.67%). Alcohol industry provided online marketing content is predominantly accessible to underage adolescents. Thus, brewers are not following some of the self-developed and self-imposed mandates for online advertising by failing to implement effective age-restriction measures (i.e. age gates).

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  • 10.48047/rigeo.11.05.07
Hatenography On Twitter During the Covid-19 Pandemic in Indonesia: Hate Speech Case Against Anies Baswedan
  • Aug 21, 2021
  • Review of International Geographical Education Online
  • Atwar Bajari + 3 more

The Covid-19 pandemic's handling was not merely a health problem but created a discourse battle in the social media space. The policies decided by the central and local governments often provoke public reactions in the form of criticism to hate speech. DKI Jakarta Governor Anies Baswedan has one of the governments figures whose policies have often been attacked by criticism and hate speech. This study aimed at analyzing the trend of Anies Baswedan's phrases. The phrases related to the handling of COVID-19 in netizen conversations in the Twitter space and collecting patterns of hate speech about Anies Baswedan in pro-government and contra-government accounts connected with the policies of handling COVID-19. This study used a virtual ethnography method against hate speech involving written verbal messages and communication objectives from Twitter users (influencers) who commented on Anies Baswedan's policies in dealing with Covid-19. The captured data come from two groups of accounts, namely government supporter and opposition. Data exploration used https://exportcomments.com/ software for comments, while trend data and public psychology (sentiment and perception) used Intelligence Socio-analytics (ISA) from March-August 2020. Data were taken from 42,393 total replies and 1,010,007 total posts for ISA. Qualitative data processing used Nvivo 12 plus to arrange phrases and speech patterns. The result showed that Anies Baswedan associated with COVID-19 had significantly increased since march 2020 and decreased in the following months. The tweets about Anies Baswedan had built public psychology in anticipatory emotions and anger, neutral and positive sentiments. The majority public's perception of Anies Baswedan is disgusting. Pro-government accounts had made Anies Baswedan the theme of conversation in their tweets. The narrative that was built was to criticize and or belittle the governor's policies and actions. Tweets with harmful contents (insulting, condescending, disgusting, swearing, and accusations) were the dominant model, triggering replies in the same pattern, but with more crude, ironic, innocent satirical content using nouns or animal names and other, more sarcastic terms. © 2021. RIGEO. All Rights Reserved.

  • Conference Article
  • Cite Count Icon 5
  • 10.1109/iccci50826.2021.9402432
Performance Evaluation of Google Spreadsheet over RDBMS through Cloud Scripting Algorithms
  • Jan 27, 2021
  • Lahiru J Ekanayake + 2 more

Google Apps Script (GAS) is a scripting platform developed by Google for light-weight application development in the G Suite platform. It offers built-in APIs for almost all the services offered by GSuite. When developing systems using Google Apps Script, Developers can configure external Relational database management system (RDBMS) connections or Spreadsheets as a database. The main objective of this study is to evaluate the performance of Google Spreadsheet as a database over RDBMS and compare the performance of different algorithms when reading and writing data into Spreadsheets and RDBMS. Seven experiments were carried out by using multiple algorithms to compare the reading performance such as, retrieving all values within a specified range and processing them, retrieving data using query formula, SELECT statement in Structured Query Language (SQL), Google Query Language, and joining multiple tables in the spreadsheet. Execution times were calculated by changing different parameters such as the number of records, database connection time, and array processing time. A REST API endpoint has been implemented using GAS to evaluate the reliability of writing data into databases and executed it with Apache JMeter concurrent users. Results revealed that processing inside the array, and the query formula, for around 10k - 15k records could be done in Spreadsheets reading. When the number of records was increased the above methods did not work efficiently. The method FetchUrlApp had significant improvement in Spreadsheets when retrieving data using multiple algorithms. Adding a write lock for a long period provided a reliable output when concurrent users tried to write into a Spreadsheet. A slight reduction of reliability is identified while writing data into RDBMS with concurrent users. Such reliability issues and findings of the study will help users to consider the GAS platform when implementing databases and algorithms. The above-mentioned reliability issue and increasing columns and their effect on the performance of GAS are key areas to carry out future work.

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  • Research Article
  • 10.24198/jwp.v9i2.54121
SIMULATION INTELLECTUAL SIGN #Aniespresiden2024 IN SOCIAL MEDIA BIGDATA ANALYSIS
  • May 13, 2024
  • JWP (Jurnal Wacana Politik)
  • Yudi Daherman + 1 more

Talking about 2024 is of course talking about the political year in Indonesia. 2024 is the year when legislative candidates and of course presidential and vice presidential candidates will begin to fight. Currently, one of the presidential candidates from the party that is the current government party is Anies Baswedan. Based on what has been regulated in political ethics and election ethics, it is certainly not allowed to campaign by presidential candidates before the campaign period is carried out, but what happened was the emergence of social media content from Anies Baswedan containing campaigns with disguised signs and also camouflaged content so that what the public eye sees presented in cyberspace is only the content of his daily activities. This study aims to determine how Anies Baswedan’s political branding simulation in preparation for the 2024 Presidential Election. This research uses simulation analysis on Jean Baudrillarde’s theory based on big data analysis on Tiktok social media through content related to Anies’ candidacy as a 2024 Presidential candidate. The focus of the research is the arrangement and meaning of #aniesPresiden2024 signs and messages on mainstream social media received by the digital community and then forming a simulation of Anies Baswedan’s political branding which is the result of the digital communication process towards Anies’ political representation as a 2024 presidential candidate. The results of this study found that tiktok social media has a huge influence on the political branding of anies baswedan, digital society widely receives and consumes information related to the intellectual sign of anies baswedan.

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