Abstract

ABSTRACT Boys’ Love (BL) is a global by-and-for women genre of youth culture focused on male-on-male sexuality and romance. Incest relationships are not uncommon in BL yet there is no research on what kinds are of most interest to the audience, and with which sub-demographics, and none offer an intercultural comparison. We address this lacuna analyzing data from the largest BL audience survey to date in both Anglophone (N = 1715) and Sinophone (N = 1922) regions. CATPCA reveals a strikingly similar component structure across the two cultures with a preference hierarchy descending from non-blood relationships, blood intergenerational, then brothers. For both regions, it is the avid fans who tend to consume incest material while, for the Sinophone, it is the less socially empowered who appear most engaged: women, the other-gendered, and the nonheterosexual. Moreover, Sinophone fans are more concerned about legal issues than are Anglophone. Other subtle cultural differences suggest Sinophone BL fans focus on family rules and roles and the Anglophone on the intimacy of brotherly bonds. As young women have increasing opportunity to create and consume sexuality explicit material geared to their particular tastes and needs, our study provides important information to inform debates about the forms, functions, and legislative context around pornography.

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