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Enduring Faith in a Digital Age

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Abstract
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During COVID-19, religious communities quickly adapted to technology, especially YouTube’s live-streaming feature, to provide religious experiences to their faithful. The rise of live-streaming and online religious representation offers new opportunities for the mass cultural transmission of religious practices. By offering virtual access to religious rituals, prayers, and pilgrimages, these digital platforms provide an inclusive and equitable means for individuals from diverse backgrounds to engage with religious practices. The research employed a netnographic approach, utilizing web scraping of religious live-streams on YouTube, to investigate their growing popularity in India. Significant viewer engagement of these channels demonstrates that religious organizations are increasingly leveraging, for example, YouTube live-streams, to provide spiritual care and religious support to a wide Indian audience.

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