Abstract
This chapter introduces the concept of Ambient Intelligence (AmI) with regard to the enabling technologies and how they are combined to assist e-entrepreneurs. AmI is a new paradigm in the area of Information and Communication Technology (ICT). AmI allows for seamless interaction between the human and technology. The AmI system provides the human user with information and decision support tailored to their specific needs. To achieve seamless interaction between the human and technology requires the environment that surrounds the human to be embedded with technology in everyday objects. These technologies gather information that the AmI system uses to adapt its responses to the human user. The aim of the chapter is to provide a better understanding of the AmI process and knowledge of the AmI system and tools. To this end three of the enabling technologies are discussed: semantic web, multi-modal services, and radio frequency identification tags. These technologies are then examined within the AmI reference model. The reference model provides an understanding of how the technologies can be combined to achieve different AmI features for the human users. This toolkit can be used by a new venture in the area of e-entrepreneurship to provide AmI to service providers, new businesses and traditional industries.
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