Employment of Friday preachers for persuasive influence methods A survey of the Friday sermon

Abstract

The study aimed to know the Jordanian Friday preachers’ employment of persuasive influence methods in the Friday sermon, and the researcher used the descriptive survey method on a study population represented by the Jordanian mosque preachers affiliated with the Ministry of Endowments, Affairs and Islamic Sanctuaries, who numbered (2035) orators from the official imams of mosques at the time of the study, with a regular random sample. Its amount is (824) orator. The study concluded that the Jordanian Friday preachers use persuasive influence methods in a balanced manner while delivering the sermon, and that they use persuasive influence methods because they enable them to influence the recipient’s demand for obedience in a balanced and reassuring manner, and that the most prominent method preferred by Friday preachers is the method of carrot, and that the method of assigning information to sources Trusted by the public is one of the most important motives for using persuasive influence methods. It has been proven that there are statistically significant differences in the degree to which persuasive influence methods were used during Friday sermon, according to different years of experience, in favor of from 5 years to less than 10 years. Keywords: Friday sermons, methods of influence, encouragement, balance, rhetoric.