Read

Employee-Based Brand Equity

Publication Date Jun 17, 2022

Abstract

The notion of employee-based brand equity has gained in popularity during the last two decades. The concept of employee-based brand equity has become a key management and marketing concept because of its role in the branding and brand management process. This perspective reflects two intangible resources such as employees and brand, which are critical for a long-term competitive advantage. This chapter provides an updated literature review on the concept of employee-based brand equity that covers background, significance, objectives, conceptualization, antecedents, and outcomes/benefits of employee brand equity. The past literature is critically reviewed, and a potential research gap is identified for future researchers.

Concepts

Employee-based Brand Equity Concept Of Brand Equity Brand Management Process Potential Research Gap Concept Of Equity Updated Literature Review Intangible Resources Brand Equity Brand Management Key Management

Round-ups are the summaries of handpicked papers around trending topics published every week. These would enable you to scan through a collection of papers and decide if the paper is relevant to you before actually investing time into reading it.

Climate change Research Articles published between Nov 14, 2022 to Nov 20, 2022

R DiscoveryNov 21, 2022
R DiscoveryArticles Included:  2

The world needs to move quickly towards sustainability that should characterize all production and consumption patterns. We use cookies to improve you...

Read More

Coronavirus Pandemic

You can also read COVID related content on R COVID-19

R ProductsCOVID-19

ONE PROBLEM . ONE PURPOSE . ONE PLACE

Creating the world’s largest AI-driven & human-curated collection of research, news, expert recommendations and educational resources on COVID-19

COVID-19 Dashboard

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on “as is” basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The Copyright Law.