Employee-based brand equity (EBBE) is a gauge for an organization's brand equity as employees provide valued brands to external customers through their skills, knowledge, attitudes, and behaviors. Employees are equally important in brand-based equity as their consistent behavior and positive attitudes support the brand requirements and customer brand perception. EBBE is vital for any organization's long-term survival. Therefore, it is important to unfold the factors that influence employees' behaviors in building brand association. In this chapter, the authors enlisted several factors that could possibly boost employees' involvement in making the organization's products successful and building a positive brand image. Brand-related information generation, knowledge dissemination, human factor, openness, role clarity, brand commitment and knowledge, brand orientation, brand quality, brand experience, brand awareness and image, brand association, and brand loyalty are those key factors that can fortify EBBE. Organizations can upsurge their profitability graph by investing in these factors.
Employee-based Brand Equity Organization's Brand Brand Association Organization's Products Brand Equity Brand Awareness Brand Commitment Brand Quality Role Clarity Brand Experience
AI-powered Research feed
Introducing Weekly Round-ups!Beta
Round-ups are the summaries of handpicked papers around trending topics published every week. These would enable you to scan through a collection of papers and decide if the paper is relevant to you before actually investing time into reading it.
Climate change Research Articles published between Nov 21, 2022 to Nov 27, 2022
Nov 28, 2022
Articles Included: 2
No potential conflict of interest was reported by the authors. The conception and design of the study, acquisition of data, analysis and interpretatio...Read More
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on “as is” basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The Copyright Law.